When it comes to vacation rentals, the first impression potential guests have of your property is based on the photos seen online. Photographs taken by a professional will help create a visually appealing and inviting presentation of the property, which can increase bookings and generate more revenue.

However, the goal of short term rental photography is not the same as real-estate photography. The real estate agent may expect the photographer to NOT to accurately capture the property, but to make it look ENTICING. However, with vacation rental photography the photos and the experience must be in line with each other.

The quickest way to get bad reviews is to over-promise and under-deliver. So, finding a photographer that can make your place look appealing, while being careful not to oversell it, is absolutely vital.

For example, wide angle lenses and methods that make rooms look larger than they actually are would be a mistake. Inviting the viewer to imagine themselves staying in your space, and to capture the heart of your vacation rental – that’s the goal!

The best quality photos will make your site more attractive to potential guests. Studies have shown that high-quality photos can lead to increased bookings for vacation rentals. Professional photography can also help to justify higher rates for short term rentals. When guests see that a property has been professionally photographed and looks more attractive than other options, they may be willing to pay more for the experience.

Overall, professional photography is a worthwhile investment for short term real estate rentals looking to attract more guests, increase bookings, and generate more revenue.